By Josh Kolm

A new campaign for Pfizer’s Robax brand is using its familiar mascot to tell a story on a grander stage. In a new campaign for the back pain relief products, agency partner Taxi has taken the wooden puppet mascot “Woody” to the stage, introducing performances by marionettes who are put into unfortunate situations because of their back pain, before Woody shows up again with the right Robax product to help them get back to doing what they love.

http://strategyonline.ca/2016/07/07/robax-explores-its-backstory/